# #652001

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#652001`
- RGB: rgb(101, 32, 1)
- HSL: hsl(19, 98%, 20%)
- OKLCH: oklch(0.348 0.107 40.6)
- Relative luminance: 0.038
- Nearest named color: Bloodlust (#6b1c1a, Δ 2.953) — https://brandsweets.com/colors/bloodlust
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/652001

## Tints & shades

- Tints (toward white): #8d2e01, #b63b02, #d94602, #fd5508, #fd7130, #fd8d58, #fea881, #fec1a4, #fedccd, #fff8f5
- Shades (toward black): #5b1d01, #561c01, #4c1901, #471701, #3d1401, #321001, #2d0f00, #230b00, #1e0a00, #140700

## Harmonies

- Complementary: #014565
- Analogous: #650113, #655301
- Triadic: #016521, #210165
- Split-complementary: #016553, #011365
- Tetradic: #136501, #014565, #530165

## Colors that go with #652001

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #652001's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #652001 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 4 real palettes, including Tim Hortons's brand system and Dunkin''s brand system put Blue beside #652001, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #652001: 5 real palettes, including Bramble and Chipotle's brand system, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Bakery (https://brandsweets.com/palettes/warm#bakery), Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #652001: 6 real palettes, including Resort and Garden Wedding, as the supporting colour. Seen in: Resort (https://brandsweets.com/palettes/light#resort), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Stone (https://brandsweets.com/palettes/neutral#stone), Polaroid (https://brandsweets.com/palettes/light#polaroid). — https://brandsweets.com/colors/sage-green
- **Denim** #1560bd [harmony, pool: split] — Denim is a split-complement of #652001: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Box (https://brandsweets.com/colors/brands/box-com). — https://brandsweets.com/colors/denim
- **Blush Pink** #e8b4b8 [pool] — 3 real palettes, including Nursery and Blush put Blush Pink beside #652001, as the lead colour. Seen in: Nursery (https://brandsweets.com/palettes/light#nursery), Blush (https://brandsweets.com/palettes/light#blush), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Cream** #fffdd0 [role] — Cream is the surface #652001 wants: a warm off-white that shares its undertone, so #652001 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.93:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.76:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d44502 (4.65:1); AA: background → #a1a1a1 (4.62:1); AAA: text → #fd6621 (7.1:1); AAA: background → #c7c7c7 (7.06:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/652001-c4ad9c-62cbb9-2d2a1f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#652001" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.