Clay & Linen
Open in tool →Terracotta, stone and olive on linen — the earth-tone default for ceramics, skincare and anything hand-made.
Color
#616d4f
#616d4f
hex
#616d4frgb
rgb(97, 109, 79)hsl
hsl(84, 16%, 37%)oklch
oklch(0.516 0.048 125.7)Closest name: Cactus (#5b6f55)Relative luminance 0.1404
Colors that go with #616d4f
Charcoal, Slate Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #616d4f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Slate Blue #6a5acd
complementaryshippedSlate Blue sits directly opposite #616d4f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped6 real palettes, including Forest Floor and BrandSweets's brand system put Champagne beside #616d4f, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #616d4f: 6 real palettes, including Clay & Linen and Riverbed, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #616d4f in 6 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #616d4f: 8 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #616d4f in 4 real palettes, including Harvest and Mid-Century, as the accent.
Peru #cd853f
shipped4 real palettes, including Coffee Bar and Woodsmoke put Peru beside #616d4f, as the lead colour.
Real palettes that use #616d4f
Tints & shades
Harmonies
Contrast
| #616d4f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.51:1 | pass | pass | fail |
|
Aaon black | 3.81:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #616d4f as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #616d4f
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #616d4f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/616d4f-afbea2-4e5adf-222d1f-f1f0e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md