Golden Hour
Open in tool →Apricot into coral into plum — a sunset flattened to three tokens, with the plum doubling as the twilight text colour.
Color
#613354
#613354
hex
#613354rgb
rgb(97, 51, 84)hsl
hsl(317, 31%, 29%)oklch
oklch(0.392 0.081 338.6)Closest name: Long Passionate Night (#5b365e)Relative luminance 0.0555
Colors that go with #613354
Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #613354 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Crimson #dc143c
shippedCrimson is paired with #613354 in 7 real palettes, including Lenovo's brand system and Dunkin''s brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #613354: 5 real palettes, including Hinge's brand system and HP's brand system, as the accent.
Midnight Blue #191970
shipped4 real palettes, including Microsoft's brand system and Tide Pool put Midnight Blue beside #613354, as the accent.
Powder Blue #b0e0e6
shippedDesigners have shipped Powder Blue with #613354: 6 real palettes, including Macaron and Nursery, as the supporting colour.
Sage Green #9caf88
shippedDesigners have shipped Sage Green with #613354: 5 real palettes, including Stone and Garden Wedding, as the supporting colour.
Sky Blue #87ceeb
shippedSky Blue is paired with #613354 in 4 real palettes, including Harbour and Boeing's brand system, as the supporting colour.
Cream #fffdd0
neutralCream is the surface #613354 wants: a warm off-white that shares its undertone, so #613354 reads softer on it than on pure white.
Real palettes that use #613354
Tints & shades
Harmonies
Contrast
| #613354 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 9.95:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.11:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #613354 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#613354 reads as warm, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #613354
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #613354 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/613354-c19fb3-77cb62-2d1f23-efe9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md