Clay & Linen
Open in tool →Terracotta, stone and olive on linen — the earth-tone default for ceramics, skincare and anything hand-made.
Color
#5e684argb(94, 104, 74)hsl(80, 17%, 35%)oklch(0.5 0.047 123.1)Charcoal, Slate Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal is the body-text near-black for #5e684a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Slate Blue sits directly opposite #5e684a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
6 real palettes, including BrandSweets's brand system and Forest Floor put Champagne beside #5e684a.
Designers have shipped Copper with #5e684a: 6 real palettes, including Clay & Linen and Riverbed, as the lead colour.
Crimson is paired with #5e684a in 5 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour.
Designers have shipped Denim with #5e684a: 7 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Goldenrod shows up next to #5e684a in 4 real palettes, including Mid-Century and Fireside, as the accent.
4 real palettes, including Mid-Century and Coffee Bar put Peru beside #5e684a, as the lead colour.
| #5e684a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.91:1 | pass | pass | fail |
|
Aaon black | 3.55:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #5e684a as the background.
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Terracotta, stone and olive on linen — the earth-tone default for ceramics, skincare and anything hand-made.
Fern and lichen with a fungus orange on a fir-black — the forest floor at dusk, as a dark theme.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #5e684a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/5e684a-b1bea2-4e64df-232d1f-f1f0e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md