Color

#543017

#543017
hex#543017
rgbrgb(84, 48, 23)
hslhsl(25, 57%, 21%)
oklchoklch(0.349 0.065 53.6)
Closest name: Bitter Chocolate (#4f2923)Relative luminance 0.0406

Colors that go with #543017

Royal Blue, Steel Blue and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#173b54

#54171c · #544f17

#175430 · #301754

Split-complementary

Open in tool →

#17544f · #171c54

#1c5417 · #173b54 · #4f1754

Contrast

#543017 as textRatioAAAA largeAAAFix
Aaon white
11.59:1passpasspassPasses AAA — no fix needed.
Aaon black
1.81:1failfailfail
  • AA: use #ac632f as the text (4.58:1)
  • AAA: use #cf844f as the text (7.07:1)
  • AA: or shift the background to #a3a3a3 (4.59:1)
  • AAA: or shift the background to #cccccc (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #543017 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#543017 reads as warm, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #543017
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #543017 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/543017-c4b19c-62cbc4-2d2b1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md