Color

#538d9d

#538d9d
hex#538d9d
rgbrgb(83, 141, 157)
hslhsl(193, 31%, 47%)
oklchoklch(0.61 0.065 217.5)
Closest name: Blue Moon (#3992a8)Relative luminance 0.2332

Colors that go with #538d9d

Charcoal, Copper and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9d6353

#539d88 · #53689d

#9d538d · #8d9d53

Split-complementary

Open in tool →

#9d5368 · #9d8853

#88539d · #9d6353 · #689d53

Contrast

#538d9d as textRatioAAAA largeAAAFix
Aaon white
3.71:1failpassfail
  • AA: use #4a7e8c as the text (4.51:1)
  • AAA: use #375d68 as the text (7.17:1)
  • AA: or shift the background to #1c1c1c (4.6:1)
Aaon black
5.66:1passpassfail
  • AAA: use #659eae as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #538d9d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #538d9d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #538d9d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/538d9d-a2b5be-df4e75-1f242d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md