Color

#4a96bf

#4a96bf
hex#4a96bf
rgbrgb(74, 150, 191)
hslhsl(201, 48%, 52%)
oklchoklch(0.642 0.097 234.7)
Closest name: Canadian Tuxedo (#579aca)Relative luminance 0.2703

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bf734a

#4abfae · #4a5bbf

#bf4a96 · #96bf4a

Split-complementary

Open in tool →

#bf4a5b · #bfae4a

#ae4abf · #bf734a · #5bbf4a

Contrast

#4a96bf as textRatioAAAA largeAAAFix
Aaon white
3.28:1failpassfail
  • AA: use #397da2 as the text (4.54:1)
  • AAA: use #2a5d79 as the text (7.14:1)
  • AA: or shift the background to #262626 (4.62:1)
Aaon black
6.41:1passpassfail
  • AAA: use #599fc5 as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #4a96bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#4a96bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #4a96bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #4a96bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/4a96bf-9cb1c4-df4e62-1f222d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md