Color
#440bd5
#440bd5rgb(68, 11, 213)hsl(257, 90%, 44%)oklch(0.43 0.256 279.1)Colors that go with #440bd5
Charcoal, Cobalt Blue and Cornflower Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #440bd5: softer than #000 and cool enough to feel like part of the same palette.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #440bd5: 8 real palettes, including Unilever's brand system and Zillow's brand system, as the supporting colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #440bd5: 5 real palettes, including Qualcomm's brand system and Canva's brand system, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #440bd5 in 4 real palettes, including Behance's brand system and Dunkin''s brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #440bd5: 5 real palettes, including Unilever's brand system and Pixar's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #440bd5: 6 real palettes, including Cargo's brand system and Readymag's brand system, as the lead colour.
Midnight Blue #191970
shipped10 real palettes, including Kraken's brand system and Monzo's brand system put Midnight Blue beside #440bd5, as the lead colour.
Olive Green #808000
complementaryOlive Green sits directly opposite #440bd5 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #440bd5
Tints & shades
Harmonies
Contrast
| #440bd5 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 9.31:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.25:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #440bd5 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#440bd5 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #440bd5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/440bd5-ac9cc4-dfc24e-291f2d-e9ebf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md