Color

#440448

#440448
hex#440448
rgbrgb(68, 4, 72)
hslhsl(296, 89%, 15%)
oklchoklch(0.278 0.123 325.4)
Closest name: Eggplant (#430541)Relative luminance 0.0178

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#094804

#220448 · #48042b

#484404 · #044844

Split-complementary

Open in tool →

#2b4804 · #044822

#482204 · #094804 · #042b48

Contrast

#440448 as textRatioAAAA largeAAAFix
Aaon white
15.48:1passpasspassPasses AAA — no fix needed.
Aaon black
1.36:1failfailfail
  • AA: use #cb0dd9 as the text (4.6:1)
  • AAA: use #eb56f5 as the text (7.18:1)
  • AA: or shift the background to #8c8c8c (4.6:1)
  • AAA: or shift the background to #b0b0b0 (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #440448 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#440448 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #440448
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #440448 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/440448-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md