Color

#4400cc

#4400cc
hex#4400cc
rgbrgb(68, 0, 204)
hslhsl(260, 100%, 40%)
oklchoklch(0.415 0.25 280.6)
Closest name: Busty Blue (#3300cc)Relative luminance 0.0559

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#88cc00

#0022cc · #aa00cc

#cc4400 · #00cc44

Split-complementary

Open in tool →

#ccaa00 · #22cc00

#cc0022 · #88cc00 · #00ccaa

Contrast

#4400cc as textRatioAAAA largeAAAFix
Aaon white
9.92:1passpasspassPasses AAA — no fix needed.
Aaon black
2.12:1failfailfail
  • AA: use #884dff as the text (4.55:1)
  • AAA: use #aa80ff as the text (7.24:1)
  • AA: or shift the background to #b0b0b0 (4.57:1)
  • AAA: or shift the background to #d9d9d9 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #4400cc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#4400cc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #4400cc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #4400cc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/4400cc-ae9cc4-dfc94e-2a1f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md