Color

#438cd6

#438cd6
hex#438cd6
rgbrgb(67, 140, 214)
hslhsl(210, 64%, 55%)
oklchoklch(0.628 0.134 251.1)
Closest name: Blue Jay (#5588dd)Relative luminance 0.248

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d68c43

#43d6d6 · #4343d6

#d6438c · #8cd643

Split-complementary

Open in tool →

#d64343 · #d6d643

#d643d6 · #d68c43 · #43d643

Contrast

#438cd6 as textRatioAAAA largeAAAFix
Aaon white
3.52:1failpassfail
  • AA: use #2b78c5 as the text (4.57:1)
  • AAA: use #205992 as the text (7.23:1)
  • AA: or shift the background to #212121 (4.57:1)
Aaon black
5.96:1passpassfail
  • AAA: use #5c9cdb as the text (7.23:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #438cd6 as the background.

Brands using this color

Fonts for this mood

#438cd6 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #438cd6
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #438cd6 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/438cd6-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md