Color

#438adb

#438adb
hex#438adb
rgbrgb(67, 138, 219)
hslhsl(212, 68%, 56%)
oklchoklch(0.626 0.142 253.5)
Closest name: Blue Jay (#5588dd)Relative luminance 0.2448

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#db9443

#43d6db · #4843db

#db438a · #8adb43

Split-complementary

Open in tool →

#db4843 · #d6db43

#db43d6 · #db9443 · #43db48

Contrast

#438adb as textRatioAAAA largeAAAFix
Aaon white
3.56:1failpassfail
  • AA: use #2877d2 as the text (4.51:1)
  • AAA: use #1d589a as the text (7.2:1)
  • AA: or shift the background to #212121 (4.52:1)
Aaon black
5.9:1passpassfail
  • AAA: use #5c9ae0 as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #438adb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#438adb reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #438adb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #438adb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/438adb-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md