Color

#43304a

#43304a
hex#43304a
rgbrgb(67, 48, 74)
hslhsl(284, 21%, 24%)
oklchoklch(0.342 0.051 316.7)
Closest name: Call It a Night (#42364c)Relative luminance 0.038

Colors that go with #43304a

Dark Olive Green, Sea Green and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#374a30

#36304a · #4a3044

#4a4330 · #304a43

Split-complementary

Open in tool →

#444a30 · #304a36

#4a3630 · #374a30 · #30444a

Contrast

#43304a as textRatioAAAA largeAAAFix
Aaon white
11.93:1passpasspassPasses AAA — no fix needed.
Aaon black
1.76:1failfailfail
  • AA: use #8e689c as the text (4.61:1)
  • AAA: use #aa8db4 as the text (7.18:1)
  • AA: or shift the background to #a1a1a1 (4.62:1)
  • AAA: or shift the background to #c7c7c7 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #43304a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#43304a reads as cool, muted, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #43304a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #43304a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/43304a-bc9fc1-b1cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md