Color
#402d49
#402d49rgb(64, 45, 73)hsl(281, 24%, 23%)oklch(0.331 0.054 314.5)Colors that go with #402d49
Dark Olive Green, Sea Green and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Dark Olive Green #556b2f
split-complementshippedDark Olive Green is a split-complement of #402d49: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Sea Green #2e8b57
complementaryshippedSea Green sits directly opposite #402d49 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Sienna #a0522d
triadicshippedSienna completes a triad with #402d49 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Teal #008080
split-complementshippedTeal is a split-complement of #402d49: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #402d49 in 5 real palettes, including Beach Hut and McDonald's's brand system, as the supporting colour.
Blue #0000ff
shipped12 real palettes, including Minecraft's brand system and Dunkin''s brand system put Blue beside #402d49, as the accent.
Blush Pink #e8b4b8
shipped5 real palettes, including Blush and Garden Wedding put Blush Pink beside #402d49, as the supporting colour.
White Smoke #f5f5f5
neutralWhite Smoke is the surface for #402d49: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy.
Real palettes that use #402d49
Tints & shades
Harmonies
Contrast
| #402d49 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 12.43:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.69:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #402d49 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#402d49 reads as cool, muted, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #402d49 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/402d49-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md