Color

#40295b

#40295b
hex#40295b
rgbrgb(64, 41, 91)
hslhsl(268, 38%, 26%)
oklchoklch(0.334 0.088 303.2)
Closest name: Acai (#48295b)Relative luminance 0.0343

Colors that go with #40295b

Sea Green, Teal and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#445b29

#292b5b · #5a295b

#5b4129 · #295b41

Split-complementary

Open in tool →

#5b5a29 · #2b5b29

#5b292b · #445b29 · #295b5a

Contrast

#40295b as textRatioAAAA largeAAAFix
Aaon white
12.45:1passpasspassPasses AAA — no fix needed.
Aaon black
1.69:1failfailfail
  • AA: use #8c64b9 as the text (4.64:1)
  • AAA: use #a98bcb as the text (7.24:1)
  • AA: or shift the background to #9c9c9c (4.54:1)
  • AAA: or shift the background to #c4c4c4 (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40295b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#40295b reads as cool, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #40295b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #40295b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/40295b-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md