Color

#401bf8

#401bf8
hex#401bf8
rgbrgb(64, 27, 248)
hslhsl(250, 94%, 54%)
oklchoklch(0.476 0.286 274)
Closest name: Blustering Blue (#4411ff)Relative luminance 0.0865

Colors that go with #401bf8

Medium Sea Green, Royal Blue and Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d3f81b

#1b65f8 · #ae1bf8

#f8401b · #1bf840

Split-complementary

Open in tool →

#f8ae1b · #65f81b

#f81b65 · #d3f81b · #1bf8ae

Contrast

#401bf8 as textRatioAAAA largeAAAFix
Aaon white
7.69:1passpasspassPasses AAA — no fix needed.
Aaon black
2.73:1failfailfail
  • AA: use #765cfa as the text (4.68:1)
  • AAA: use #9b88fb as the text (7.31:1)
  • AA: or shift the background to #c7c7c7 (4.55:1)
  • AAA: or shift the background to #f5f5f5 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #401bf8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#401bf8 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #401bf8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #401bf8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/401bf8-a79cc4-dfb14e-281f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md