Color
#40165a
#40165argb(64, 22, 90)hsl(277, 61%, 22%)oklch(0.303 0.118 309.3)Colors that go with #40165a
Charcoal, Blue and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #40165a: softer than #000 and cool enough to feel like part of the same palette.
Blue #0000ff
shipped5 real palettes, including Sketch's brand system and Monzo's brand system put Blue beside #40165a, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #40165a: 4 real palettes, including SoFi's brand system and Open House, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #40165a: 4 real palettes, including Blue Mono and Purina Pro Plan's brand system, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #40165a in 6 real palettes, including Marvel's brand system and Casper Sleep's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #40165a: 15 real palettes, including Discover's brand system and Panasonic's brand system, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #40165a: 4 real palettes, including Nintendo's brand system and MLB's brand system, as the accent.
Olive Green #808000
complementaryOlive Green sits directly opposite #40165a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #40165a
Tints & shades
Harmonies
Contrast
| #40165a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 14.19:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.48:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40165a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#40165a reads as cool, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #40165a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/40165a-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md