Color

#400e4e

#400e4e
hex#400e4e
rgbrgb(64, 14, 78)
hslhsl(287, 70%, 18%)
oklchoklch(0.284 0.116 317.7)
Closest name: Velvet Cosmos (#441144)Relative luminance 0.0195

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1c4e0e

#200e4e · #4e0e3c

#4e400e · #0e4e40

Split-complementary

Open in tool →

#3c4e0e · #0e4e20

#4e200e · #1c4e0e · #0e3c4e

Contrast

#400e4e as textRatioAAAA largeAAAFix
Aaon white
15.1:1passpasspassPasses AAA — no fix needed.
Aaon black
1.39:1failfailfail
  • AA: use #b733db as the text (4.51:1)
  • AAA: use #cc70e6 as the text (7.03:1)
  • AA: or shift the background to #8f8f8f (4.67:1)
  • AAA: or shift the background to #b3b3b3 (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #400e4e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#400e4e reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #400e4e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #400e4e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/400e4e-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md