Color

#400de7

#400de7
hex#400de7
rgbrgb(64, 13, 231)
hslhsl(254, 89%, 48%)
oklchoklch(0.449 0.274 275.8)
Closest name: Overdue Blue (#4400ff)Relative luminance 0.0715

Colors that go with #400de7

Charcoal, Cobalt Blue and Cornflower Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b4e70d

#0d48e7 · #ad0de7

#e7400d · #0de740

Split-complementary

Open in tool →

#e7ad0d · #48e70d

#e70d48 · #b4e70d · #0de7ad

Contrast

#400de7 as textRatioAAAA largeAAAFix
Aaon white
8.64:1passpasspassPasses AAA — no fix needed.
Aaon black
2.43:1failfailfail
  • AA: use #7f5bf5 as the text (4.72:1)
  • AAA: use #a187f8 as the text (7.34:1)
  • AA: or shift the background to #bdbdbd (4.6:1)
  • AAA: or shift the background to #e8e8e8 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #400de7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#400de7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #400de7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #400de7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/400de7-aa9cc4-dfbb4e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md