Color

#e7400d

#e7400d
hex#e7400d
rgbrgb(231, 64, 13)
hslhsl(14, 89%, 48%)
oklchoklch(0.615 0.21 35)
Closest name: Baptism by Fire (#e6490b)Relative luminance 0.2068

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0db4e7

#e70d48 · #e7ad0d

#0de740 · #400de7

Split-complementary

Open in tool →

#0de7ad · #0d48e7

#48e70d · #0db4e7 · #ad0de7

Contrast

#e7400d as textRatioAAAA largeAAAFix
Aaon white
4.09:1failpassfail
  • AA: use #d93c0d as the text (4.56:1)
  • AAA: use #a42e0a as the text (7.06:1)
  • AA: or shift the background to #141414 (4.51:1)
Aaon black
5.14:1passpassfail
  • AAA: use #f46c43 as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e7400d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e7400d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e7400d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e7400d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e7400d-c4aa9c-62cbb1-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md