Color
#400a61
#400a61rgb(64, 10, 97)hsl(277, 81%, 21%)oklch(0.297 0.139 307.4)Colors that go with #400a61
Charcoal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #400a61: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
shippedCrimson is paired with #400a61 in 4 real palettes, including Casper Sleep's brand system and Marvel's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #400a61: 7 real palettes, including Discover's brand system and Bank of America's brand system, as the supporting colour.
Royal Blue #4169e1
analogousshippedRoyal Blue is #400a61's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Tomato #ff6347
shipped4 real palettes, including FedEx's brand system and dbt Labs's brand system put Tomato beside #400a61, as the supporting colour.
Olive Drab #6b8e23
complementaryOlive Drab sits directly opposite #400a61 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Powder Blue #b0e0e6
shippedDesigners have shipped Powder Blue with #400a61: 3 real palettes, including Frost & Ember and First Snow, as the supporting colour.
Steel Blue #4682b4
shippedDesigners have shipped Steel Blue with #400a61: 3 real palettes, including FedEx's brand system and Discover's brand system, as the accent.
Real palettes that use #400a61
Tints & shades
Harmonies
Contrast
| #400a61 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 14.64:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.43:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #400a61 as the background.
Brands using this color
Fonts for this mood
#400a61 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #400a61 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/400a61-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md