Color

#400372

#400372
hex#400372
rgbrgb(64, 3, 114)
hslhsl(273, 95%, 23%)
oklchoklch(0.309 0.161 300.7)
Closest name: Galactic Federation (#330077)Relative luminance 0.0237

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#357203

#090372 · #72036d

#724003 · #037240

Split-complementary

Open in tool →

#6d7203 · #037209

#720903 · #357203 · #036d72

Contrast

#400372 as textRatioAAAA largeAAAFix
Aaon white
14.25:1passpasspassPasses AAA — no fix needed.
Aaon black
1.47:1failfailfail
  • AA: use #a338fa as the text (4.5:1)
  • AAA: use #be74fb as the text (7.08:1)
  • AA: or shift the background to #919191 (4.52:1)
  • AAA: or shift the background to #b8b8b8 (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #400372 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#400372 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #400372
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #400372 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/400372-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md