Color

#3f29ae

#3f29ae
hex#3f29ae
rgbrgb(63, 41, 174)
hslhsl(250, 62%, 42%)
oklchoklch(0.406 0.197 280.6)
Closest name: Bluebell (#333399)Relative luminance 0.057

Colors that go with #3f29ae

Charcoal, Steel Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#97ae29

#2955ae · #8129ae

#ae3f29 · #29ae3f

Split-complementary

Open in tool →

#ae8129 · #55ae29

#ae2955 · #97ae29 · #29ae81

Contrast

#3f29ae as textRatioAAAA largeAAAFix
Aaon white
9.81:1passpasspassPasses AAA — no fix needed.
Aaon black
2.14:1failfailfail
  • AA: use #7662da as the text (4.53:1)
  • AAA: use #9a8be4 as the text (7.19:1)
  • AA: or shift the background to #b0b0b0 (4.53:1)
  • AAA: or shift the background to #dbdbdb (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3f29ae as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3f29ae reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3f29ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3f29ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3f29ae-a79cc4-dfb14e-281f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md