Color

#3d99bd

#3d99bd
hex#3d99bd
rgbrgb(61, 153, 189)
hslhsl(197, 51%, 49%)
oklchoklch(0.643 0.101 227.5)
Closest name: Blue Ocean (#009dc4)Relative luminance 0.2745

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bd613d

#3dbda1 · #3d59bd

#bd3d99 · #99bd3d

Split-complementary

Open in tool →

#bd3d59 · #bda13d

#a13dbd · #bd613d · #59bd3d

Contrast

#3d99bd as textRatioAAAA largeAAAFix
Aaon white
3.24:1failpassfail
  • AA: use #327d9a as the text (4.63:1)
  • AAA: use #255d74 as the text (7.25:1)
  • AA: or shift the background to #262626 (4.68:1)
Aaon black
6.49:1passpassfail
  • AAA: use #46a0c3 as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3d99bd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3d99bd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3d99bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3d99bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3d99bd-9cb4c4-df4e6b-1f232d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md