Color

#3a90bb

#3a90bb
hex#3a90bb
rgbrgb(58, 144, 187)
hslhsl(200, 53%, 48%)
oklchoklch(0.62 0.104 233.9)
Closest name: Blue Moon (#3992a8)Relative luminance 0.2443

Colors that go with #3a90bb

Charcoal, Crimson and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bb653a

#3abba6 · #3a4fbb

#bb3a90 · #90bb3a

Split-complementary

Open in tool →

#bb3a4f · #bba63a

#a63abb · #bb653a · #4fbb3a

Contrast

#3a90bb as textRatioAAAA largeAAAFix
Aaon white
3.57:1failpassfail
  • AA: use #327ea4 as the text (4.51:1)
  • AAA: use #255d79 as the text (7.19:1)
  • AA: or shift the background to #212121 (4.51:1)
Aaon black
5.89:1passpassfail
  • AAA: use #4c9ec8 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3a90bb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3a90bb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3a90bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3a90bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3a90bb-9cb2c4-df4e64-1f232d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md