Color

#398cdb

#398cdb
hex#398cdb
rgbrgb(57, 140, 219)
hslhsl(209, 69%, 54%)
oklchoklch(0.627 0.144 250.3)
Closest name: Blue Jay (#5588dd)Relative luminance 0.2474

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#db8739

#39dbd8 · #393bdb

#db398c · #8cdb39

Split-complementary

Open in tool →

#db393b · #dbd839

#d839db · #db8739 · #3bdb39

Contrast

#398cdb as textRatioAAAA largeAAAFix
Aaon white
3.53:1failpassfail
  • AA: use #2478c6 as the text (4.59:1)
  • AAA: use #1c5b97 as the text (7.02:1)
  • AA: or shift the background to #212121 (4.56:1)
Aaon black
5.95:1passpassfail
  • AAA: use #539bdf as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #398cdb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#398cdb reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #398cdb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #398cdb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/398cdb-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md