Color
#396f84
#396f84rgb(57, 111, 132)hsl(197, 40%, 37%)oklch(0.513 0.066 225.7)Colors that go with #396f84
Charcoal, Sienna and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #396f84: softer than #000 and cool enough to feel like part of the same palette.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #396f84 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #396f84 in 5 real palettes, including Lemon Squeezy's brand system and McDonald's's brand system, as the lead colour.
Blue #0000ff
shipped4 real palettes, including Activision's brand system and Warp's brand system put Blue beside #396f84, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #396f84: 6 real palettes, including Fintech Trust and Ink & Paper, as the lead colour.
Copper #b87333
shippedDesigners have shipped Copper with #396f84: 5 real palettes, including Dusk and Desert Road, as the accent.
Crimson #dc143c
shippedCrimson is paired with #396f84 in 16 real palettes, including Retro Pop and Wendy's's brand system, as the lead colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #396f84: 5 real palettes, including Deep Water and Venmo's brand system, as the lead colour.
Real palettes that use #396f84
Tints & shades
Harmonies
Contrast
| #396f84 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.55:1 | pass | pass | fail |
|
Aaon black | 3.78:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #396f84 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#396f84 reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #396f84 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/396f84-9cb4c4-df4e6b-1f232d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md