Color
#394740
#394740rgb(57, 71, 64)hsl(150, 11%, 25%)oklch(0.383 0.022 163.6)Colors that go with #394740
Blue, Blush Pink and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Blue #0000ff
shipped10 real palettes, including Jeep's brand system and Dunkin''s brand system put Blue beside #394740, as the accent.
Blush Pink #e8b4b8
shipped4 real palettes, including Nursery and Garden Wedding put Blush Pink beside #394740, as the lead colour.
Burlywood #deb887
shippedBurlywood is paired with #394740 in 4 real palettes, including Polaroid and Coastal, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #394740: 4 real palettes, including Paper & Pine and Clean Beauty, as the supporting colour.
Champagne #f7e7ce
shipped4 real palettes, including Sweetgreen's brand system and Darkroom put Champagne beside #394740, as the supporting colour.
Copper #b87333
shippedDesigners have shipped Copper with #394740: 6 real palettes, including Notion's brand system and Desert Road.
Crimson #dc143c
shippedCrimson is paired with #394740 in 10 real palettes, including Codecademy's brand system and Dunkin''s brand system, as the accent.
White Smoke #f5f5f5
neutralWhite Smoke is the near-white surface #394740 was made for — maximum legibility with no colour cast to argue with.
Real palettes that use #394740
Tints & shades
Harmonies
Contrast
| #394740 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 9.77:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.15:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #394740 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#394740 reads as muted, dark, luxury. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #394740 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/394740-a2beb3-d459d2-1f2d2c-e9f1ea?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md