Color

#394017

#394017
hex#394017
rgbrgb(57, 64, 23)
hslhsl(70, 47%, 17%)
oklchoklch(0.355 0.062 117.8)
Closest name: Forestry (#2f441f)Relative luminance 0.046

Colors that go with #394017

Royal Blue, Sea Green and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #394017

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1e1740

#403217 · #254017

#173940 · #401739

Split-complementary

Open in tool →

#172540 · #321740

#174032 · #1e1740 · #401725

Contrast

#394017 as textRatioAAAA largeAAAFix
Aaon white
10.94:1passpasspassPasses AAA — no fix needed.
Aaon black
1.92:1failfailfail
  • AA: use #6f7c2d as the text (4.6:1)
  • AAA: use #8d9d39 as the text (7.01:1)
  • AA: or shift the background to #a8a8a8 (4.6:1)
  • AAA: or shift the background to #cfcfcf (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #394017 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#394017 reads as dark, luxury, bold. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #394017
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #394017 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/394017-b6bea2-4e7cdf-252d1f-f1efe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md