Color

#39304b

#39304b
hex#39304b
rgbrgb(57, 48, 75)
hslhsl(260, 22%, 24%)
oklchoklch(0.331 0.048 299.1)
Closest name: Call It a Night (#42364c)Relative luminance 0.0349

Colors that go with #39304b

Dark Olive Green, Sea Green and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#424b30

#30344b · #46304b

#4b3930 · #304b39

Split-complementary

Open in tool →

#4b4630 · #344b30

#4b3034 · #424b30 · #304b46

Contrast

#39304b as textRatioAAAA largeAAAFix
Aaon white
12.36:1passpasspassPasses AAA — no fix needed.
Aaon black
1.7:1failfailfail
  • AA: use #7e6da2 as the text (4.6:1)
  • AAA: use #9c8fb7 as the text (7.03:1)
  • AA: or shift the background to #9c9c9c (4.5:1)
  • AAA: or shift the background to #c4c4c4 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #39304b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#39304b reads as cool, muted, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #39304b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #39304b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/39304b-ae9cc4-dfc94e-2a1f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md