Color

#391740

#391740
hex#391740
rgbrgb(57, 23, 64)
hslhsl(290, 47%, 17%)
oklchoklch(0.275 0.083 320.5)
Closest name: Velvet Cosmos (#441144)Relative luminance 0.0185

Colors that go with #391740

Charcoal, Sea Green and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1e4017

#251740 · #401732

#403917 · #174039

Split-complementary

Open in tool →

#324017 · #174025

#402517 · #1e4017 · #173240

Contrast

#391740 as textRatioAAAA largeAAAFix
Aaon white
15.32:1passpasspassPasses AAA — no fix needed.
Aaon black
1.37:1failfailfail
  • AA: use #ad4fbf as the text (4.65:1)
  • AAA: use #c27cd0 as the text (7.09:1)
  • AA: or shift the background to #8c8c8c (4.56:1)
  • AAA: or shift the background to #b0b0b0 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #391740 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#391740 reads as cool, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #391740
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #391740 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/391740-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md