Color

#390404

#390404
hex#390404
rgbrgb(57, 4, 4)
hslhsl(0, 87%, 12%)
oklchoklch(0.223 0.082 27.2)
Closest name: English Breakfast (#441111)Relative luminance 0.0097

Colors that go with #390404

Charcoal, Royal Blue and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#043939

#39041f · #391f04

#043904 · #040439

Split-complementary

Open in tool →

#04391f · #041f39

#1f3904 · #043939 · #1f0439

Contrast

#390404 as textRatioAAAA largeAAAFix
Aaon white
17.6:1passpasspassPasses AAA — no fix needed.
Aaon black
1.19:1failfailfail
  • AA: use #ea1010 as the text (4.58:1)
  • AAA: use #f56b6b as the text (7.2:1)
  • AA: or shift the background to #828282 (4.58:1)
  • AAA: or shift the background to #a6a6a6 (7.23:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #390404 as the background.

Brands using this color

Fonts for this mood

#390404 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #390404
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #390404 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/390404-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md