Color

#389cfa

#389cfa
hex#389cfa
rgbrgb(56, 156, 250)
hslhsl(209, 95%, 60%)
oklchoklch(0.68 0.166 250.7)
Closest name: Fresh Blue of Bel Air (#069af3)Relative luminance 0.3152

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fa9638

#38faf7 · #383bfa

#fa389c · #9cfa38

Split-complementary

Open in tool →

#fa383b · #faf738

#f738fa · #fa9638 · #3bfa38

Contrast

#389cfa as textRatioAAAA largeAAAFix
Aaon white
2.88:1failfailfail
  • AA: use #0674db as the text (4.64:1)
  • AAA: use #0457a4 as the text (7.23:1)
  • AA: or shift the background to #303030 (4.59:1)
  • AAA: or shift the background to #050505 (7.09:1)
Aaon black
7.3:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #389cfa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#389cfa reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #389cfa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #389cfa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/389cfa-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md