# #389cfa

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#389cfa`
- RGB: rgb(56, 156, 250)
- HSL: hsl(209, 95%, 60%)
- OKLCH: oklch(0.68 0.166 250.7)
- Relative luminance: 0.3152
- Nearest named color: Fresh Blue of Bel Air (#069af3, Δ 2.166) — https://brandsweets.com/colors/fresh-blue-of-bel-air
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/389cfa

## Tints & shades

- Tints (toward white): #4ca6fa, #60b0fb, #6fb7fb, #83c1fc, #97cbfc, #aad5fd, #bedffd, #cde6fe, #e1f0fe, #f5faff
- Shades (toward black): #1a8df9, #0681f4, #0571d6, #0564bd, #04549f, #034481, #033768, #02274b, #011a32, #010b14

## Harmonies

- Complementary: #fa9638
- Analogous: #38faf7, #383bfa
- Triadic: #fa389c, #9cfa38
- Split-complementary: #fa383b, #faf738
- Tetradic: #f738fa, #fa9638, #3bfa38

## Colors that go with #389cfa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #389cfa: softer than #000 and cool enough to feel like part of the same palette. Seen in: Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Lido (https://brandsweets.com/palettes/vivid#lido), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Medium Sea Green** #3cb371 [harmony, pool: triadic] — Medium Sea Green completes a triad with #389cfa — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Terminal (https://brandsweets.com/palettes/technical#terminal), Olympics (https://brandsweets.com/colors/brands/olympics-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/mediumseagreen
- **Tomato** #ff6347 [harmony, pool: split] — Tomato is a split-complement of #389cfa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Replit (https://brandsweets.com/colors/brands/replit), Substack (https://brandsweets.com/colors/brands/substack-com), Lido (https://brandsweets.com/palettes/vivid#lido), Abstract (https://brandsweets.com/colors/brands/abstract-com). — https://brandsweets.com/colors/tomato
- **Peru** #cd853f [harmony, pool: complementary] — Peru sits directly opposite #389cfa on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/peru
- **Amber** #ffbf00 [pool] — Amber is paired with #389cfa in 7 real palettes, including Heatwave and NBA's brand system, as the supporting colour. Seen in: Heatwave (https://brandsweets.com/palettes/warm#heatwave), NBA (https://brandsweets.com/colors/brands/nba-com), Google (https://brandsweets.com/colors/brands/google-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 10 real palettes, including Unity's brand system and Qualcomm's brand system put Blue beside #389cfa, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #389cfa in 4 real palettes, including Elastic's brand system and Learning App, as the lead colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), Playground (https://brandsweets.com/palettes/bold#playground), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #389cfa: 8 real palettes, including Apple's brand system and Venmo's brand system, as the accent. Seen in: Apple (https://brandsweets.com/colors/brands/apple-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Coursera (https://brandsweets.com/colors/brands/coursera-org). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.88:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0674db (4.64:1); AA: background → #303030 (4.59:1); AAA: text → #0457a4 (7.23:1); AAA: background → #050505 (7.09:1)
- On black (#000000): 7.3:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **AMD** — secondary #2899ff (Δ 1.473) — https://brandsweets.com/colors/brands/amd-com
- **Apple** — secondary #2997ff (Δ 1.886) — https://brandsweets.com/colors/brands/apple-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/389cfa-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#389cfa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.