Color

#388ce0

#388ce0
hex#388ce0
rgbrgb(56, 140, 224)
hslhsl(210, 73%, 55%)
oklchoklch(0.63 0.15 251.5)
Closest name: Blue Jay (#5588dd)Relative luminance 0.2498

Colors that go with #388ce0

Charcoal, Copper and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#e08c38

#38e0e0 · #3838e0

#e0388c · #8ce038

Split-complementary

Open in tool →

#e03838 · #e0e038

#e038e0 · #e08c38 · #38e038

Contrast

#388ce0 as textRatioAAAA largeAAAFix
Aaon white
3.5:1failpassfail
  • AA: use #2078cf as the text (4.52:1)
  • AAA: use #18599a as the text (7.16:1)
  • AA: or shift the background to #212121 (4.6:1)
Aaon black
6:1passpassfail
  • AAA: use #539ce4 as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #388ce0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#388ce0 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #388ce0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #388ce0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/388ce0-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md