Color

#377ad7

#377ad7
hex#377ad7
rgbrgb(55, 122, 215)
hslhsl(215, 67%, 53%)
oklchoklch(0.584 0.158 257.4)
Closest name: Blue Öyster Cult (#5577ee)Relative luminance 0.1964

Colors that go with #377ad7

Charcoal, Copper and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d79537

#37cad7 · #4437d7

#d7377a · #7ad737

Split-complementary

Open in tool →

#d74437 · #cad737

#d737ca · #d79537 · #37d744

Contrast

#377ad7 as textRatioAAAA largeAAAFix
Aaon white
4.26:1failpassfail
  • AA: use #2e74d6 as the text (4.58:1)
  • AAA: use #2056a2 as the text (7.21:1)
  • AA: or shift the background to #0d0d0d (4.56:1)
Aaon black
4.93:1passpassfail
  • AAA: use #6699e1 as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #377ad7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#377ad7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #377ad7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #377ad7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/377ad7-9ca8c4-df5d4e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md