Color

#368fd3

#368fd3
hex#368fd3
rgbrgb(54, 143, 211)
hslhsl(206, 64%, 52%)
oklchoklch(0.629 0.132 245.5)
Closest name: Blue Jay (#5588dd)Relative luminance 0.2513

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d37a36

#36d3c8 · #3641d3

#d3368f · #8fd336

Split-complementary

Open in tool →

#d33641 · #d3c836

#c836d3 · #d37a36 · #41d336

Contrast

#368fd3 as textRatioAAAA largeAAAFix
Aaon white
3.48:1failpassfail
  • AA: use #287ab8 as the text (4.6:1)
  • AAA: use #1e5b8a as the text (7.2:1)
  • AA: or shift the background to #212121 (4.62:1)
Aaon black
6.03:1passpassfail
  • AAA: use #4f9dd8 as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #368fd3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#368fd3 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #368fd3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #368fd3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/368fd3-9caec4-df4e56-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md