Color

#368ce2

#368ce2
hex#368ce2
rgbrgb(54, 140, 226)
hslhsl(210, 75%, 55%)
oklchoklch(0.63 0.153 251.6)
Closest name: Blue Jay (#5588dd)Relative luminance 0.2503

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#e28c36

#36e2e2 · #3636e2

#e2368c · #8ce236

Split-complementary

Open in tool →

#e23636 · #e2e236

#e236e2 · #e28c36 · #36e236

Contrast

#368ce2 as textRatioAAAA largeAAAFix
Aaon white
3.5:1failpassfail
  • AA: use #1d75cd as the text (4.69:1)
  • AAA: use #16599c as the text (7.14:1)
  • AA: or shift the background to #212121 (4.61:1)
Aaon black
6.01:1passpassfail
  • AAA: use #4c99e6 as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #368ce2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#368ce2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #368ce2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #368ce2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/368ce2-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md