Open House
Open in tool →Steel blue for trust, warm gold for the sold moment — an approachable brokerage that still feels established.
Color
#34648drgb(52, 100, 141)hsl(208, 46%, 38%)oklch(0.488 0.084 246.4)Charcoal, Sienna and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal is the text near-black for #34648d: softer than #000 and cool enough to feel like part of the same palette.
Sienna sits directly opposite #34648d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber is paired with #34648d in 6 real palettes, including Lemon Squeezy's brand system and Warner Bros.'s brand system, as the lead colour.
Designers have shipped Cobalt Blue with #34648d: 5 real palettes, including Fintech Trust and Glacier, as the lead colour.
Crimson is paired with #34648d in 12 real palettes, including Amazon's brand system and Retro Pop, as the supporting colour.
Designers have shipped Firebrick with #34648d: 6 real palettes, including Wendy's's brand system and AT&T's brand system, as the supporting colour.
Goldenrod shows up next to #34648d in 4 real palettes, including Open House and Sapphire & Gold, as the accent.
Medium Sea Green is paired with #34648d in 5 real palettes, including Fintech Trust and Console Light, as the accent.
| #34648d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.26:1 | pass | pass | fail |
|
Aaon black | 3.35:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #34648d as the background.
#34648d reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #34648d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/34648d-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md