Color

#345d7f

#345d7f
hex#345d7f
rgbrgb(52, 93, 127)
hslhsl(207, 42%, 35%)
oklchoklch(0.464 0.072 245.3)
Closest name: Blue Velvet (#0d6183)Relative luminance 0.1009

Colors that go with #345d7f

Sienna, Cadet Blue and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7f5634

#347f7b · #34387f

#7f345d · #5d7f34

Split-complementary

Open in tool →

#7f3438 · #7f7b34

#7b347f · #7f5634 · #387f34

Contrast

#345d7f as textRatioAAAA largeAAAFix
Aaon white
6.96:1passpassfail
  • AAA: use #325a7b as the text (7.28:1)
Aaon black
3.02:1failpassfail
  • AA: use #447aa7 as the text (4.59:1)
  • AAA: use #6b9bc2 as the text (7.09:1)
  • AA: or shift the background to #d1d1d1 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #345d7f as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#345d7f reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #345d7f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #345d7f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/345d7f-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md