Named color
Blue Velvet
#0d6183rgb(13, 97, 131)hsl(197, 82%, 28%)oklch(0.464 0.091 232.4)Blue Velvet on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 1 public brand that uses it and the palettes it appears in.
Colors that go with Blue Velvet
Charcoal, Crimson and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for Blue Velvet: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
split-complementshippedCrimson is a split-complement of Blue Velvet: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Royal Blue #4169e1
analogousshippedRoyal Blue is Blue Velvet's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Sienna #a0522d
complementaryshippedSienna sits directly opposite Blue Velvet on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with Blue Velvet in 4 real palettes, including McDonald's's brand system and Lemon Squeezy's brand system, as the lead colour.
Blue #0000ff
shipped6 real palettes, including Tesco's brand system and Activision's brand system put Blue beside Blue Velvet, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with Blue Velvet: 6 real palettes, including Fintech Trust and Unilever's brand system, as the lead colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with Blue Velvet: 6 real palettes, including Wendy's's brand system and Fireside, as the supporting colour.
Real palettes that use Blue Velvet
Tints & shades
Harmonies
Contrast
| Blue Velvet as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.87:1 | pass | pass | fail |
|
Aaon black | 3.05:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Blue Velvet as the background.
Brands using this color
Fonts for this mood
Blue Velvet reads as cool, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #0d6183 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/0d6183-9cb4c4-df4e6b-1f232d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md