Color

#329ef1

#329ef1
hex#329ef1
rgbrgb(50, 158, 241)
hslhsl(206, 87%, 57%)
oklchoklch(0.678 0.155 246.6)
Closest name: Fresh Blue of Bel Air (#069af3)Relative luminance 0.3148

Colors that go with #329ef1

Charcoal, Medium Sea Green and Tomato lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f18532

#32f1e4 · #323ff1

#f1329e · #9ef132

Split-complementary

Open in tool →

#f1323f · #f1e432

#e432f1 · #f18532 · #3ff132

Contrast

#329ef1 as textRatioAAAA largeAAAFix
Aaon white
2.88:1failfailfail
  • AA: use #0e78c8 as the text (4.63:1)
  • AAA: use #0b5b99 as the text (7.07:1)
  • AA: or shift the background to #303030 (4.59:1)
  • AAA: or shift the background to #050505 (7.08:1)
Aaon black
7.3:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #329ef1 as the background.

Brands using this color

Fonts for this mood

#329ef1 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #329ef1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #329ef1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/329ef1-9caec4-df4e56-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md