Color

#329bf1

#329bf1
hex#329bf1
rgbrgb(50, 155, 241)
hslhsl(207, 87%, 57%)
oklchoklch(0.671 0.158 248)
Closest name: Fresh Blue of Bel Air (#069af3)Relative luminance 0.3047

Colors that go with #329bf1

Charcoal, Medium Sea Green and Tomato lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f18832

#32f1e7 · #323bf1

#f1329b · #9bf132

Split-complementary

Open in tool →

#f1323b · #f1e732

#e732f1 · #f18832 · #3bf132

Contrast

#329bf1 as textRatioAAAA largeAAAFix
Aaon white
2.96:1failfailfail
  • AA: use #0e77cd as the text (4.63:1)
  • AAA: use #0b5b9d as the text (7.01:1)
  • AA: or shift the background to #2e2e2e (4.59:1)
  • AAA: or shift the background to #000000 (7.09:1)
Aaon black
7.09:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #329bf1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#329bf1 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #329bf1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #329bf1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/329bf1-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md