Color

#3196bf

#3196bf
hex#3196bf
rgbrgb(49, 150, 191)
hslhsl(197, 59%, 47%)
oklchoklch(0.634 0.109 229.6)
Closest name: Blue Ocean (#009dc4)Relative luminance 0.2623

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bf5931

#31bfa0 · #3150bf

#bf3196 · #96bf31

Split-complementary

Open in tool →

#bf3150 · #bfa031

#a031bf · #bf5931 · #50bf31

Contrast

#3196bf as textRatioAAAA largeAAAFix
Aaon white
3.36:1failpassfail
  • AA: use #297d9e as the text (4.64:1)
  • AAA: use #1e5d76 as the text (7.29:1)
  • AA: or shift the background to #262626 (4.5:1)
Aaon black
6.25:1passpassfail
  • AAA: use #34a0cb as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3196bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3196bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3196bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3196bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3196bf-9cb4c4-df4e6b-1f232d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md