Color

#308dd9

#308dd9
hex#308dd9
rgbrgb(48, 141, 217)
hslhsl(207, 69%, 52%)
oklchoklch(0.626 0.143 247.6)
Closest name: Blue Jay (#5588dd)Relative luminance 0.2469

Colors that go with #308dd9

Charcoal, Copper and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d97c30

#30d9d1 · #3039d9

#d9308d · #8dd930

Split-complementary

Open in tool →

#d93039 · #d9d130

#d130d9 · #d97c30 · #39d930

Contrast

#308dd9 as textRatioAAAA largeAAAFix
Aaon white
3.54:1failpassfail
  • AA: use #2378be as the text (4.67:1)
  • AAA: use #1a5a8e as the text (7.25:1)
  • AA: or shift the background to #212121 (4.55:1)
Aaon black
5.94:1passpassfail
  • AAA: use #4a9bde as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #308dd9 as the background.

Brands using this color

Fonts for this mood

#308dd9 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #308dd9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #308dd9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/308dd9-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md