Color

#305b73

#305b73
hex#305b73
rgbrgb(48, 91, 115)
hslhsl(201, 41%, 32%)
oklchoklch(0.451 0.062 234.9)
Closest name: Atlantis (#336172)Relative luminance 0.0935

Colors that go with #305b73

Royal Blue, Sienna and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #305b73

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#734830

#307369 · #303a73

#73305c · #5c7330

Split-complementary

Open in tool →

#73303a · #736930

#693073 · #734830 · #3a7330

Contrast

#305b73 as textRatioAAAA largeAAAFix
Aaon white
7.32:1passpasspassPasses AAA — no fix needed.
Aaon black
2.87:1failfailfail
  • AA: use #417b9b as the text (4.53:1)
  • AAA: use #619dbd as the text (7.07:1)
  • AA: or shift the background to #cccccc (4.56:1)
  • AAA: or shift the background to #fafafa (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #305b73 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#305b73 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #305b73
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #305b73 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/305b73-9cb1c4-df4e62-1f222d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md