Lavender Haze
Open in tool →Violet and pink on lilac-white: Gen-Z friendly, while the deep plum text keeps it legible.
Color
#301f4c
#301f4c
hex
#301f4crgb
rgb(48, 31, 76)hsl
hsl(263, 42%, 21%)oklch
oklch(0.285 0.081 298.6)Closest name: Midnight Velvet (#2a2243)Relative luminance 0.0213
Colors that go with #301f4c
Charcoal, Dark Olive Green and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #301f4c: softer than #000 and cool enough to feel like part of the same palette.
Dark Olive Green #556b2f
complementaryshippedDark Olive Green sits directly opposite #301f4c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Royal Blue #4169e1
analogousshippedRoyal Blue is #301f4c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #301f4c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Sienna #a0522d
triadicshippedSienna completes a triad with #301f4c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Teal #008080
triadicshippedTeal completes a triad with #301f4c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Amber #ffbf00
shippedAmber is paired with #301f4c in 9 real palettes, including Southwest Airlines's brand system and Beach Hut, as the accent.
Blue #0000ff
shipped16 real palettes, including Sketch's brand system and Monzo's brand system put Blue beside #301f4c, as the accent.
Real palettes that use #301f4c
Tints & shades
Harmonies
Contrast
| #301f4c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 14.73:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.43:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #301f4c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#301f4c reads as cool, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #301f4c
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #301f4c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/301f4c-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md