Color

#2b98bf

#2b98bf
hex#2b98bf
rgbrgb(43, 152, 191)
hslhsl(196, 63%, 46%)
oklchoklch(0.637 0.11 227.1)
Closest name: Blue Ocean (#009dc4)Relative luminance 0.2673

Colors that go with #2b98bf

Charcoal, Amber and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #2b98bf

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bf532b

#2bbf9d · #2b4ebf

#bf2b98 · #98bf2b

Split-complementary

Open in tool →

#bf2b4e · #bf9d2b

#9d2bbf · #bf532b · #4ebf2b

Contrast

#2b98bf as textRatioAAAA largeAAAFix
Aaon white
3.31:1failpassfail
  • AA: use #247d9e as the text (4.66:1)
  • AAA: use #1b6079 as the text (7.01:1)
  • AA: or shift the background to #262626 (4.57:1)
Aaon black
6.35:1passpassfail
  • AAA: use #2ea2cc as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #2b98bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#2b98bf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #2b98bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #2b98bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/2b98bf-9cb5c4-df4e6e-1f232d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md