Color
#278dc4
#278dc4rgb(39, 141, 196)hsl(201, 67%, 46%)oklch(0.612 0.122 238)Colors that go with #278dc4
Charcoal, Red and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #278dc4: softer than #000 and cool enough to feel like part of the same palette.
Red #ff0000
split-complementshippedRed is a split-complement of #278dc4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Royal Blue #4169e1
analogousshippedRoyal Blue is #278dc4's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Copper #b87333
complementaryshippedCopper sits directly opposite #278dc4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #278dc4 in 9 real palettes, including Beach Hut and Wired's brand system, as the supporting colour.
Blue #0000ff
shipped9 real palettes, including Readymag's brand system and Qualcomm's brand system put Blue beside #278dc4, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #278dc4: 8 real palettes, including Hershey's's brand system and Glacier, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #278dc4 in 10 real palettes, including NASCAR's brand system and Retro Pop, as the supporting colour.
Real palettes that use #278dc4
Tints & shades
Harmonies
Contrast
| #278dc4 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.69:1 | fail | pass | fail | |
Aaon black | 5.69:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #278dc4 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#278dc4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #278dc4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/278dc4-9cb1c4-df4e62-1f222d-e9f1f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md