First Snow
Open in tool →Ice blue on snow-white with a deep navy — the quietest winter palette; everything is a tint of one cold hue.
Color
#274d86
#274d86
hex
#274d86rgb
rgb(39, 77, 134)hsl
hsl(216, 55%, 34%)oklch
oklch(0.423 0.105 258.4)Closest name: Assassin (#2d4f83)Relative luminance 0.0746
Colors that go with #274d86
Sea Green, Blue and Cornflower Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #274d86 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Blue #0000ff
shippedBlue is paired with #274d86 in 4 real palettes, including CVS's brand system and Alaska Airlines's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Cornflower Blue #6495ed
shippedCornflower Blue is paired with #274d86 in 4 real palettes, including Blue Mono and Gopro's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #274d86 in 10 real palettes, including Amazon's brand system and Codecademy's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Firebrick #b22222
shippedFirebrick is paired with #274d86 in 5 real palettes, including Campbell's's brand system and Nintendo's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Goldenrod #daa520
shippedGoldenrod is paired with #274d86 in 4 real palettes, including Sapphire & Gold and Open House, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Midnight Blue #191970
shippedMidnight Blue is paired with #274d86 in 13 real palettes, including First Snow and Microsoft's brand system, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
White Smoke #f5f5f5
neutralWhite Smoke is the surface for #274d86: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy.
Real palettes that use #274d86
Tints & shades
Harmonies
Contrast
| #274d86 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.43:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.49:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #274d86 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#274d86 reads as cool, modern. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #274d86
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #274d86 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/274d86-9ca7c4-df5f4e-201f2d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md